

If we do the same in Spain, we see this version of the page: This helps them to serve the correct version to their users.įor example, if we Google “apple official website” in the US, this is the first result: If you have multiple versions of the same page in different languages, you can use the hreflang tag to tell search engines like Google about these variations. Hreflang is an HTML attribute used to specify the language and geographical targeting of a webpage. Why you should be careful redirecting usersīeginner’s guide to technical SEO What is hreflang?.
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How to semi-automate hreflang implementation.Here’s everything you’ll learn in this guide: Hreflang isn’t that complicated to understand, and you can automate it to a large extent. Feels as easy as a meta-tag, but it gets really hard quickly.- 🍌 John 🍌 February 19, 2018īut don’t let that put you off. TBH hreflang is one of the most complex aspects of SEO (if not the most complex one). Google’s John Mueller described hreflang as “one of the most complex aspects of SEO” because it gets “really hard quickly.” Hreflang is a simple HTML attribute, but it can be challenging to get to grips with.

If your website has content in multiple languages, then you must understand and use the hreflang attribute. In this post, we’ll cover everything from the basic concept, to implementation, to troubleshooting common issues.
